The Most Effective E-Marketing Strategies In 2020
Every day there is new information, discoveries, and updates in the world of marketing, all with the aim of facilitating the mission of marketers and entrepreneurs and increasing their profits. If you want to take advantage of all of that, and do not miss out on opportunities for yourself to increase your sales and profits, you should know the best e-marketing strategies this year.
1-Using The Podcast Widely:
I think you have heard before about the Podcasts If you do not know it, it is radio programs on the Internet, as if you were listening to your favorite program on the radio, but through the Internet, whether through a telephone application or someone (Internet browsers) On the computer.
The effect of the Podcasts Significantly in the recent period, and the demand for it has increased in the world, there are many influencers and entrepreneurs who depend on it for the Digital content industry.
Podcasts It Has Many Advantages Like:
You do not need much effort and capabilities in preparing it Podcasts All you need is a good Mike, unlike videos that may need more tools and effort. Because of the lack of time in the era of speed, we are living in now, not many people find time to watch videos or read articles as before, and here comes the role of Podcasts That we can listen to while doing any daily activity.
The Podcasts Provide good advertising space, which can be used to promote products and services. Perhaps the most important tool for promotion is building a strong brand that connects those interested. The Podcasts It is a content-making machine, for example, you can convert an interview with a guest into an article on your site, or perhaps photograph the meeting itself and have a video that you place on YouTube, and you can divide this video into small parts for posting on Instagram and Facebook. There are many applications and services that help you own Podcast Successful, like an application Podu And Sound cloud And others.
The Podcasts will have a greater and greater impact in the coming period in the world, and it will become one of the most famous and used e-marketing strategies.
2-Rely On Local SEO:
Local SEO Is the exploitation of local search engines such as Google Maps and various online archives such as Yellow Pages In marketing and getting new clients.
When you search on Google Maps on “Fish Restaurant” and show you the results, didn’t you ask yourself on what basis are the results arranged?
And there is another question. What about your business? You might also own a restaurant or store to sell a service or product that people are constantly searching for.
What if you appear in the first result of the search?
What will happen then to your business?
Local SEO has become a marketing strategy that you have to use to your advantage, and unlike many other e-marketing strategies, you do not need much effort. All you need is the following:
- Have a free account at Google My Business.
- Put your business information (a type of service – opening times – pictures of products and offers).
- Attention to put your data on all the archive sites for your domain so that you get some bak links.
- Put the same name and data for your services on your website and your accounts on social media.
- Ask your new customers to rely on Google Maps instructions to reach you.
- Ask your old customers to rate your services on Google Maps, and other places that allow this.
- Then you will get more than wonderful results and take advantage of this marketing channel, which is overlooked by many marketers and business owners in the world.
2-Relying On A Strategy Flywheel:
The Flywheel It is an engineering tool used to store energy, and you do not need to be an engineer like me to use it in marketing your services and products.
To be honest with you, this principle in marketing is very old, but due to the development and emergence of many marketing channels, many marketers have become overlooked.
The idea of Flywheel Rely on making your customers the primary driver of your growth wheel, not your marketing efforts like ads.
Many marketers rely on building their own marketing stages, or what is known as Funnels For example, they do the following:
Make advertising campaigns funded on Facebook For example, to obtain interesting customer data. Contacting interested clients by e-mail, phone, and social media accounts to promote products and services. Then complete the sale.
Then repeat the above again and again using the various marketing channels.
This method relies on spending money on a continuous basis Promotion process, And also completely ignorant of the customer you got, you as a marketer never use it in the promotion process.
That is why I told you that the Flywheel strategy Old, it relies on customers to promote, or so-called Word of Mouth This is what many people depend on to get what they want since ancient times.
Think about your recent purchases of various products, you will find that you bought them based on previous interaction with the owners of these products, or based on the nomination of one of your friends or influencers that you follow.
This is the goal of the Flywheel strategy What is required of you is to harness a lot of your capabilities in providing all the amenities for your customers, to provide them with everything they need, to take care of their affairs and strive to achieve their goals.
You can do the following:
- Building a database where you explain in the video how to use your services to your customers.
- Provide excellent support service.
- Communicate with your former customers to check on them, and make sure they don’t face any problem with your products.
- And other ideas that you can make your customers happy, so you will find that they help you in promoting without making any effort in making advertising.
And imagine if you do both, I used different advertisements and marketing channels, and also provided you with customer service and ideal user experience … Do you imagine the number of profits you make ??
This strategy is very important, as many experts in the field of marketing believe that the first way to promote your products and services is customer service and user experience, so do not lose sight of that, whatever field or industry you work in.
3-Dependence On The ChatBots:
Have you ever communicated with any Facebook page or website, and have found that you are talking to a robot that answers you with automatic responses to answer your common questions, or collects some information about you so that the company can contact you later?
This is one of the e-marketing strategies that many marketers rely on because it has proven tremendous success, especially in collecting data for interested clients.
How many times does anyone interested in your site or your Facebook page, send you a message to inquire about a specific thing and does not find someone to answer it? You never have to lose these profits.
Characterized By Chat Bots Subsequently:
- Its cost is very low.
- You can use it on many applications like Messenger, Which most people use or separately on your site.
- Simple and easy to use the tool.
- Save a lot of time.
This is not all Chat Bots Enables you to create a list of subscribers – like the Email List – which you can use to promote the latest offers and products.
If this is your first time building the Chat Bots, I advise you to start building Bot Simple on Facebook so you can try how to build it and arrange the information that you will give to visitors.
Then you can move to build the BotYour website, which you can use to provide support to your customers as well, and perhaps the best platform that you can rely on is a platform ManyChat.
And don’t worry, you’ll find all the explanations you need, as we work on a complete guide with pictures and videos to explain the use of the ChatBots, Be sure to follow us so you never miss.
5- Relying On Smart Auctions:
If you read the article “Digital Marketing Trends in 2020 “Which we recently launched, you are aware that smart or Smart Bidding is the next trend in the world of funded ads.
Google has released the latest updates to the platform Google Ads Lots of tools that help marketers evaluate ads and allocate different budgets for each ad campaign completely automatically.
All by relying on techniques Artificial intelligence In collecting and analyzing data and predicting results, this is to help marketers make the right decisions easily.
Facebook has also released several updates like CBO – Campaign Budget Optimization, And others to help marketers more accurately use their budget, thereby achieving more profit. All these new updates put a lot of options in front of you and provide you with a lot of possibilities that you must use to achieve your marketing goals, so do not waste these opportunities from your hands.
6- Dependence On Video More And More:
Earlier in the winners we published many statistics and information about the use of the video, perhaps the most famous of which is a company report Statista Global Report on Internet Use in 2020 and 2021.
Because the data is collected, the company expected that by 2021, nearly 80% of all traffic will be online via video …
I think you do not need another proof of the importance of the video.
That is why the video is one of the e-marketing strategies that depend on it … You have to rely on him more and more, and if you are not dependent on him you should not waste more time.
You can post the video on many platforms such as:
- Your blog or website
These videos can be short and simple, they can be rather long and explain some of the complex concepts of your audience if you provide customer service to your audience.
Or depend on selling a service or product that needs explanation, there is nothing better than a video to use to deliver a good message to your customers, and designing professional videos is not as difficult as before.
If you are not an expert in video making or think that you need a large budget, you are wrong, and you can be sure of that yourself.
7-Marketing Through Influencers:
Influencer marketing is one of the best marketing strategies of the recent period, on which many marketers, companies, and large and medium enterprises depend.
The idea itself is old, so I think you remember the ads we’ve been watching from birth until now, which always contain a singer, actor or a famous soccer player.
Now in the age of social media and the openness that we currently live in, there are stars and influencers in all fields and on all platforms such as:
- A large Facebook page.
- An account has a large number of followers on Instagram.
- Great site owner in any field.
- Owners of medium and large channels on YouTube (Science – Technology – Football – Entertainment)
All of these are influential and they have an audience and followers who listen to them and their advice and guidance if someone talks about a service or product is a good way many followers will buy this product.
For this you have to take advantage of this marketing strategy to your advantage, you must search for all influencers in your field and search for ways to cooperate with them. You can, for example, offer them a free trial of your product or service in exchange for promoting their followers, or offer them some money to filter your products on their site or through their pages on social media.
Or you can give them free products that they use how they want, or just their own discounts give them to their own audience, or even depend on the principle Commission marketing And give them a percentage of the profits of each sale they bring to you. Influencer marketing is one of the most effective e-marketing strategies.
Live broadcast or the Live Streaming It is one of the forms of communication with the public that should not be overlooked from this year, and the truth is said that many companies and institutions have become using this marketing strategy, so why not from them?
You always need to communicate with your customers and help them and solve any problem they suffer from, and it is better to do this directly and not through some e-mail or message.
This is where you can broadcast live, so imagine, for example, that you are doing one of the following:
Live weekly or monthly broadcast on your YouTube channel, in which you answer the questions of your customers or your audience, and solve their problems.
Live broadcast on Facebook Group explaining some strategies for your distinguished clients in order to benefit more from your services. Live broadcast on your Instagram account showing the latest developments and new products or services that you will offer.
Live broadcast to take your customer’s opinion on any new idea you have before implementing it on any platform.
The live broadcast has many benefits, perhaps the most important of which are:
Build a strong relationship with your customers, make them depend on you more, and trust that you are always there to serve and help them, and thus remain your loyal customers and even market your products among their knowledge for free without even asking them.
Show a personal face to your brand, maybe you or a customer service team or one of the developers in your company will be the one to broadcast live or maybe more than one person, all of this makes customers trust you more because they talk to a human-like them and not a machine.
You can then use the live video broadcasts on your site to explain the various services and products, or to answer common questions, thereby hitting two birds with one stone.
The live broadcast will cost you almost nothing, you only need your phone, or a camera if you want, and maybe a free program to coordinate the broadcast if you will display the screen of your device if you use it in the explanation … That’s it!
You should rely on the live broadcast, as it is the most effective method of communicating with customers and building long-term relationships at this time, and not just simply responding to customer comments on your posts on social media. I have tried to mention to you the best e-marketing strategies that may be new to you, but this does not negate the importance of other common marketing strategies that everyone knows such as:
And in the latter I want you to remember that the best e-marketing strategies for you are the strategies that you can implement efficiently, do not go behind the trends, and new ideas before you are sure that you can use them correctly according to the capabilities available to you. I also want you to remember that everything depends on experience and data collection, so you have to test every marketing strategy before you start to implement it in order to make sure it works for your business. And he continued to test and develop based on the results, as this is the most important characteristic of the professional marketer, as he collects all possible data and uses it to make the right decisions that help him achieve his goals.
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