The 10 Most ANNOYING Marketing Buzzwords(To be great and more profitable)

The 10 Most ANNOYING Marketing Buzzwords
The 10 Most ANNOYING Marketing Buzzwords
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ANNOYING Marketing Buzzwords

Calling all marketers! prepare to disrupt (yup, that’s one among them) your alimentary canal with marketing clichés which will cause you to puke. These marketing terms pollute creative minds everywhere.

There may be scientific evidence linking these disturbing and attractive phrases with the feelings of the new millennial generation: “An office job you don’t need.”. It’s certainly possible. However, for everybody else, can we make a pact?

As fellow marketers and artistic professionals, let’s kindly retire (or extinguish) these irritating phrases so we will all evolve past this “noise” cluttering our industry. Are you with me?!
ANNOYING Marketing Buzzwords

Disruption

First, let’s be clear. “Disruption” is basically more of a business term. It describes a market condition that takes place when an existing market collapses and a replacement one emerges. It’s actually very almost like “Disruptive Innovation” which happens when a replacement market involves fruition entirely. Uber could be an excellent example of both – counting on how you check out it.

However, when this “Wall Street” phrase ended up leaking everywhere Madison Avenue, “disruption” and “disruptive” became overly used, watered down terms that essentially began to mean nothing.

Certainly “Creative Disruption“, may need an area, because it refers to exposing business model flaws and promoting big changes in consumer behavior (in the creative sense).

However, I can not help but ponder whether some Agency Account Director just throws out “disruptive” terms just to win some big account. I mean, come on. Disrupt what? Isn’t our job as marketers to vary consumer habits and obtain noticed?
ANNOYING Marketing Buzzwords

Growth Hacking

Okay, I realize that “hacking” is meant to mean “coding” during this sense (not cutting down), but this phrase sure does sound like an oxymoron to me!

Popularized by Sean Ellis and other techies within the early 2000s, the term was meant to explain non-traditional ways to realize growth through experimental marketing strategies and emerging technologies.

READ: this is often also a glorified way of describing underpaid “bootstrappers” (oh, but with equity of course!) trying to unlock the key to “crowd culture” (yawn).

Growth piracy might have been a relevant and meaningful term 16 years ago, but it isn’t today. Because it’s our job most marketers are expected (magically) to grow with technology intelligence and creativity. Sound sort of a lot of pressure? Well, welcome to marketing.
ANNOYING Marketing Buzzwords

SoLoMo

Oh, no-no. If your ears haven’t been scarred yet by this irritating term (in what looks like “slow-mo”), it means “Social-Local-Mobile” as if this is often some genius concept or secret to being relevant. So, please don’t use this catchy phrase. never.
ANNOYING Marketing Buzzwords

Actionable Insights

Actionable?.
I mean, am I missing something? Where do I search for “actionable insights“? is that something people need additionally to regular insights? for instance, if I’m comparing landing page performance within the Marketing Manager, and that I see one campaign outperforming the opposite, I feel I do know what action to require. Do you?
ANNOYING Marketing Buzzwords

Seamless Integration

If you’re employed within the tech sector, I bet you’re emphatically nodding your head “yes”. This godly term is as unfamiliar and meaningless as your provider, which says “We have an API” when asked, “Does your product (XYZ) work?”

In fact, let’s just contribute some puzzle pieces to really visually convey (because we’re idiots) that our software seamlessly integrates (puke) with boredom and clichés. After all, we’d like to “scream” that every piece of our ho-hum app actually functions when interfacing with another random technology.

And while this sort of tech marketing seems awfully common (more like ubiquitous), to me, it feels rather ironic.

Besides, there’s no such thing as “seamless” integration. It takes work and maintenance for 2 tools to “talk” to at least one another – and you (the consumer) get to buy it. There you’ve got it.
ANNOYING Marketing Buzzwords

Turn-key (And Everything “Key” In General)

Let’s face it. If someone offers you a “turn-key”, “off the shelf” solution, does it cause you to open your wallet? Personally, it makes me become a glazed-over zombie. Why? Because albeit something is difficult, a brand will either never admit it or up-sell you the “turn-key” solution (rigor mortis setting in).

Now, in fact, I understand that this term was once synonymous with “effortless”. Nevertheless, it’s since evolved into a useless adjective that lazy marketers use to explain some blah-blah-blah with blah-blah-blah. However, this useless adjective I suggest we lock it up (pun intended).

In fact, as long as we are stuck on cliché doorway analogies, can we please also stop saying [anything]gate to explain a conspiracy theory? Maybe I’m being unreasonable, but I might like it if people could coin something new.

After all, the key (cringe) to creative marketing is to elucidate concepts meaningfully. That’s why “turn-key” is not any longer descriptive; tell me WHY something is so effortless – in an enticing, concise way. Does this sound difficult? Well, it’s. That’s why creative people have jobs.
ANNOYING Marketing Buzzwords

Content Is King

Yawn. “Content is king” and “(whatever) is queen” seems like an enormous, gay party – but everyone’s really tired of it.
It’s no mystery. Live sports and fan favorites like “The Walking Dead” keep Cable television in business. After all, those Cable bills are expensive! Perhaps that’s why this cringe-worthy, irritating phrase simply won’t die; decision-makers within the media universe are ignoring the very fact that modern consumers are stingy with their time. Otherwise, can we explain this endless sea of boring content?

Maybe I’m wrong, but here is my understanding of recent consumers (who all have built-in A.D.D)

AWESOME content = I will be able to only tolerate ads if they can’t be blocked. And if I actually hate ads, I will be able to PAY to possess them blocked – so please stop forcing these painful pre-rolls and what seems like 10-minute commercial blocks on me.
BORING content = I hate you for wasting my time – also referred to as “get out of my in-box” syndrome while emphatically clicking “spam”.
Assuming that the media gods afflict me, I think this painful phrase will still exist.
ANNOYING Marketing Buzzwords

Advertainment

Speaking of “content is crap“, marketers structure stupid terms like “advertainment” to look like they’re solving some really big cultural problem – but they are not.
“Advertainment” is actually just an annoying thanks to explaining “branded content”, product placement, or flat-up fantastic marketing in disguise. I understand the concept, but here’s the problem: if you call your own work “advertainment”, you sound sort of a pompous fop.

Don’t get me wrong – some marketers have managed to form advertising very entertaining, including Red Bull with their adrenaline junkie videos, and AMC with their Walking Dead and Mad Men apps (also referred to as “gamification” – which theoretically could make this list).
Nevertheless, does “advertainment” really solve a problem? I assume so, but can we please not call it that?

In all seriousness though, if you’re a marketer that somehow found out the way to move product without annoying people, congrats. this is often an achievement. I’m serious.
ANNOYING Marketing Buzzwords

Ecosystem (To Describe EveryThing)

Are we a bunch of ants stuck during a science class diorama demonstrating seamless integration (see term #5 above)? Silicon Valley seems to think so.
We hear this word tons, especially when some “thought leader” (yawn, could also make this list) is ill-prepared to answer a troublesome question during a meeting.

“Well you see [insert CEO name here], our next step towards changing consumer behavior patterns is to maneuver the social conversation to the Internet-of-Things ecosystem,” said the marginally hungover marketing executive recovering from last night’s vendor bender.

Look. We’ve all been there, but the utilization of the word “ecosystem” is beginning to check out of control.
ANNOYING Marketing Buzzwords

Snackable Content

Doesn’t this phrase cause you to want to vomit? Personally, I find it nauseating, but here’s some “food-for-thought”: the term “content consumption” is really the mothership concept that spawned this ugly-duckling buzz term. All it means is that time-starved consumers prefer concise headlines, bullet points, easy-to-read lists (unlike mine), and just about the other of heavy, homogenous-looking text. is sensible.

ANNOYING Marketing Buzzwords ANNOYING Marketing Buzzwords
ANNOYING Marketing Buzzwords ANNOYING Marketing Buzzwords

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