1- Foremost important terms of SEO and its meanings


This is the primary lesson within the SEO guide, which I will be able to mention, a group of the foremost important and famous terms utilized in SEO.

Each term is going to be covered in English, and its definition is going to be simple and straightforward to know.

Understanding terminology may be a vital element when learning anything new. Your knowledge of terms utilized in SEO and understanding their meanings will assist you to understand the components of SEO, and it’ll make it easier for you to know within the next lessons.

The most important and famous terms of SEO:

SEO (Search Engine Optimization) :

This is the most topic we are talking about within the entire guide. This term means SEO, or website optimization and optimization for search engines also mentioned as SEO for brief.

SEO includes every chance that an internet site owner or its operators make, to assist search engines to crawl, understand, and index the location, and therefore the ultimate purpose of SEO is to urge a far better ranking within the search results.

Search Engine :

It is computer software owned by private companies like Google, Yahoo, and Bing. These companies offer online search service. It collects, through special programs, data on all sites on the web, then provides the visitor with results from these sites when writing any research word.


It indicates everything on any webpage to supply information to the user. The content is often textual content, and it includes any word or sentence that appears ahead of the user.

The content can also be audible as an audio file, or as visual as images and videos. It’s worth noting here that the content is one among the foremost important factors for ranking leads to search engines.

The more quality the content of the online page, the greater the prospect that this page will appear within the initial results.

Crawler :

It is a specialized program employed by search engines. This program continuously visits webpages to gather data, to index these pages.

It monitors every new webpage on the web and also updates to webpages. to feature it to the program indexing database. Also called Bot or Spider.

Crawl :

It is the method by which sites are visited around the Internet. To access new and updated pages, for indexing. Crawling is completed by following links within the first place.


It is the program database, which contains data for each website indexed by the program. it’s the source for showing search leads to every search.


It is a group of operations administered through a computer virus, to point out search results and arrange them within the best and most appropriate way ahead of the user.

When writing any keyword within the Google program, for instance, the program begins to form algorithms consistent with predefined factors, to point out the leads to the front of the user during a specific order.

Ranking Factors:

They mean ranking factors, which are a group of criteria that search engines use to rate each webpage. The program Google once announced that it uses quite 200 workers, to work out which pages appear first within the search results.

Search engine algorithms believe these ranking factors in their operations, to supply and rank search results for every keyword.


It is the word, or sentence (Key phrase) that an SEO specialist targets on an internet page, to seem in search results for that word. The keywords are extracted supported the speed employed by the users.

Query :

It is the word, or sentence that an inquiry engine user types to look about it. Whether or not an inquiry sentence may be a question, it represents Query for the program whose job it’s to supply answers.

It is worth noting here that the query and therefore the keyword are two sides of an equivalent coin, as you’re the owner of a site you want to know the search word, which the user uses, then you target it as a keyword on one among your website pages, to seem within the search results for this search keyword (the keyword).

white Hat :

It is a term that’s wont to ask legitimate SEO strategies.

White hat owners respect the principles and laws of search engines and check out to succeed in the primary results without circumventing these laws.

There is also an associated term called Black Hat, which suggests black hat and is strictly the other of a white hat. Another term called Gray Hat means a gray hat, and companions use a technique that mixes both legal and illegal practices.

Backlink :

It is a link on an internet site that refers to your site or a page of your site.

Your site gets backlink when a site owner links to a page of your site, like regard to important content on your site. The backlink is a crucial factor that shows the importance of your site.

Internal Link :

It is a link on one among your site’s pages, which refers to a different page within your site also. Internal links are a really important component of each website. They’re wont to link pages that mention related topics.

Another similar term is named External Link, which suggests the external link. It’s a link to your site that points to a page on another site.

Anchor Text :

Means link text, which is that the text used as a link on any web page. You’ll convert any text on your site to a link, by adding a selected code or by inserting a link to WordPress.

On-Page SEO :

Internal SEO, which represents every change within an internet page, means better leads to search engines, like improving the standard of website content.

Another related term called Off-Page SEO means external SEO, and it represents every activity outside of sites, to get better leads to search engines, like publishing site links on social networks.

Responsive Website:

A responsive website means a term given to websites that have a design that responds to all or any devices. The responsive website works well on all screen sizes for computers, mobile phones, and tablets also.


It is a file written during a language called XML, which is added to your site’s main path. This file contains links to all or any pages of your site. the aim of this file is to assist search engines to urge your site well then index it.

User Experience:

Meaning visitor experience, abbreviated to UX. A term to precise the visitor’s experience with the location, which provides him a sense of satisfaction or dissatisfaction with the location. it’s worth noting that the search engines give visitors to experience special importance when evaluating the location.

Above the Fold :

This means the portion of the page that’s above the fold. A term for expressing the visible portion of an internet page on to a user after it’s loaded. that’s before the visitor moves the content (Scroll). It is vital to see this part well on your site, on all screen sizes, because it constitutes an outsized part of the visitor experience on your site.


Abbreviation for Hypertext terminology may be a basic programing language for each website. This language is employed to point important elements of your site through special code tags called HTML Tags, which help improve your site for search engines.

Alt Attribute:

An HTML code wont to provide information about images, by writing descriptive text. This text helps search engines and blind people understand the pictures on your site.

Google Analytics:

It is a tool for analyzing websites, this tool belongs to Google and is totally free for each website owner. This tool enables you to understand tons of analytical and graphic information about your sites, like the number of daily visitors, the source of those visitors, the geographical location and therefore the sort of device used. And there are tons of other data that this useful gizmo provides.

Bounce Rate:

It is a term wont to express the share of tourists to your site who have left the location, without moving to a different page within the location.

Thanks for reading

The next lesson is how search engines work.

  1. […] Google, Bing, Facebook, etc will rank sites supported many various factors. To try to successful SEO, you’ve got to deal with all of those factors, and having tons of links is simply one small […]

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