Interactive Content Marketing With How To Interact and Inspire? 1 THE BEST FOR YOU


Interactive Content Marketing

Easy Ways to face Out from the Competition Using Interactive Content Marketing
I’m sure you’ve heard the old adage “Content is king.” While that’s certainly true, it isn’t enough anymore to easily write a text-rich blog post and expect engagement to happen.

According to a study by Microsoft, the typical human has a span of eight seconds. Eight seconds! you would like to draw in your readers’ or followers’ attention and need their active engagement quickly.

That can easily be through with something called interactive content marketing.
While pieces like blog articles and eBooks are considered passive content, interactive content requires the person to actively engage with the content, whether that’s by swiping, tapping, answering an issue …

In this article, I’m providing 3 ideas you’ll use to draw in your audience’s attention and stand out from your competitors.
Some of you’ll remember those “choose your own adventure” books from childhood.

interactive content marketing

The television program Black Mirror did an incredibly unique episode called “Bandersnatch” that permit you to select game designer Stefan’s moves and his ultimate fate.

While you’re probably not getting to go that far together with your marketing videos, one easy interactive marketing tool has a Facebook Live where you answer questions and take comments virtually.

Here’s an example. During episodes of my Tea Time recommendations on Facebook, I ask questions and encourage my viewers to comment. they will also ask questions that I answer to sleep in the video.
It’s a fun and straightforward two-way conversation that gets everyone involved in the episode versus me just talking “at” my followers.

interactive content marketing

Polls and Questions

These are great interactive social media marketing tools. Let’s start with polls. I’m getting to accompany a Facebook example again because it is so easy to make a poll while you are making up your post.

Here’s how:

In addition to polls, differently to simply encourage engagement is by asking an issue in your news prey on Facebook.

While it is a good idea to stay your question relevant to your business, plow ahead and have some fun with it! you would like your audience to be motivated and excited to answer your question, whatever which may be.

Here’s an example from one among our clients who own the Malays Fashion Network, a clothing boutique in Cloverdale, BC. Yvonne framed a fashion-related during a lighthearted way on her Facebook page and got a high number of engagements, including 20 comments.

To do this well, believe some interesting topics that relate to your business. Here are a few generic prompts that would help:
•This summer, can you recommend some good books on [Product or Service Category]?
• What business advice would you give yourself once you were just starting out?
• If you’ll run your business in any period in history, when wouldn’t it be and why?

interactive content marketing


Infographics engaging visuals to speak stats or other information quickly and clearly. Neil Patel did an excellent article back in 2014 on the facility of infographics. It’s still relevant today, and you’ll read it on our blog.


However, it is time to intensify your infographics game with interactive elements. It’s true that it takes longer and energy to make a two-way infographic rather than a static one. But if it’s relevant to your business and captivates your audience, the traffic, engagement, and social shares you get (which will link back to your site) are going to be well worthwhile.

interactive content marketing

There are numerous sites out there that allow you to make infographics from a template, otherwise, you can hire a knowledgeable graphic design company to make them for you.
Here’s an infographic Google did to elucidate the complex topic “How search works.” you’ll interact with various elements to maneuver you thru the content, which is far more interesting than an extended page of text.

Now that we’ve gone over some ways in which you’ll create these unique content marketing pieces, let’s check out a number of the advantages.
I talked a touch about it increasing engagement: you share a stimulating and fun piece of content and users are more likely to interact with it and share it themselves.

interactive content marketing

In addition to increased user engagement, here are 3 other ways in which interactive marketing tools are often beneficial:
They can collect data for you.

As marketers, we believe data to form decisions that will benefit our business. It is often a challenge to gather behavioral data by asking questions outright for a couple of reasons: Customers are extremely wary of those tactics and it isn’t fun!

(When’s the last time you filled out one among those surveys an internet site randomly asked you, just because?)
By employing a poll or engaging question, you’ll learn more about your audience’s likes and dislikes. If you’re inviting your audience to interact with an infographic, you’ll gain valuable insights by watching where they navigate and click on.

interactive content marketing

They Increase Clicks And Conversions.

As alittle business owner, you ought to always be trying to find ways to interact with potential clients. It is often a true challenge to urge someone to download your eBook or to convert on a landing page on your website.

That’s where interactive content comes in. It can boost your click-throughs and conversion rates big-time. content Marketing Institute did some case studies of brands that everyone saw upwards of fifty click-through rates once they used it.
Put yourself in your potential customers’ shoes: what would you rather click on at the highest of the marketing funnel?

interactive content marketing

A ‘Submit’ button on an internet site asking you to supply your email therefore the business can send you a white paper? Or, a quiz or poll that asks for your opinion on a relevant topic, then asks for your email to send you the answer?
You’ll find that a lot of people are far more willing to supply their info if it’s presented in an enticing way and it doesn’t appear to be you’re asking.

interactive content marketing

They build brand loyalty

When a viewer just reads a piece of writing or watches a video, their participation is minimal, then is their engagement. But the content that people can interact with is different; siehe can create deeper relationships.

Research has shown that the more of a relationship a consumer has with a brand, the more likely they’re to be loyal long-term customers. you begin to be seen as an expert in your area, and other people trust you.

interactive content marketing

And the more people trust you, the more likely they’re to shop for from you.
The content marketing landscape is usually evolving, and you would like to be willing to vary with the days if you would like to achieve success.

Expect to ascertain more interactive videos, quizzes, polls, questions, infographics, and more; it is time to significantly consider adding these to your marketing tools if you would like to remain before the competition.
We know it is often nearly impossible to stay up together with your marketing when you have a business to run!

interactive content marketing

Susan Friesen, the founding father of the award-winning web development and digital marketing firm eVision Media, maybe a Web Specialist, Business & Marketing Consultant, and Social Media Advisor.

She works with entrepreneurs who struggle with having a scarcity of data, skills, and support needed to make their online business presence.
As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands in order that they can specialize in building their business with peace of mind at having an ideal network in situ to guide them every step of the way.

interactive content marketing


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