3- How people use search engines?
This is the third lesson within the SEO guide, during which we’ll mention the foremost important aspects of user interaction with search engines.
In this lesson, you’ll learn tons of data and points about user interaction with the program. Which can assist you to form appropriate adjustments to your site, so as to be more compatible with the visitors and therefore the nature of search engines.
How does the user perform an inquiry on the search engine?
There is a group of steps or stages that the user goes through until he reaches your site through his search on an enquiry engine.
Understanding these stages or steps will assist you tons in improving search engines, because the logo of search engines is usually user satisfaction, and your understanding of the user and the way they search will hurt you little question in satisfying it, which successively is within the interest of your site with search engines.
These are the stages of the search engines users go through:
At now, the user realizes that he needs:
Answer an issue, solve a drag, see specific information, or buy an honest or service.
He decides that he will use Google for instance to satisfy this need.
Need is that the initiative that program users undergo, and this is often also the primary step during which every successful SEO strategy begins.
Understanding the user’s need during a profound and complete manner is the true opening of your success in getting your site to the primary page in Google.
You always need to check out your site from the purpose of view of satisfying the user’s needs and satisfaction.
2- The stage of formulating the research word or sentence:
At now, the user begins to formulate a search word or phrase to precisely what he or she wants. Of course, the word or sentence that the user chooses to conduct the search process depends on some factors, including:
Does the user use colloquial or formal language?
Does the user use his or her maternal language or English?
+The extent of user culture and knowledge about the research topic:
The more ignorant the user is about the research topic, the more general words or very short phrases they use. On the contrary, the more the user is conscious of the research topic, the more long and somewhat complicated research phrases are going to be used. this is often because he wants more specialized results.
3-The stage of entering the search word and performing the search:
At now, the user types the search word or phrase (Query) into the program, and clicks the search button, expecting the results that the program brings.
The search results appear ahead of the user during a blink of an eye because the search engines give speed to showing the results really special importance. (The program user tests the speed in showing results, so he expects them to click on any result)
It is worth noting here that entering research words has not only been limited to writing. The share of voice searches has been constantly growing and increasing.
4: Browse the search results stage:
At this stage, the user browses the search leads to a rush , to succeed in the search result that matches with what he needs.
This stage enters many factors and variables, which strongly affect the way we understand how the user interacts with the search results.
+Here are some notes and points on how the user interacts with the search results:
• The user urgently checks the titles of the primary results, so as to succeed in the foremost appropriate result, and a few users also examine the outline of the results.
• Almost with every search, there are advertising results that appear above the first search results, and this over time made the user give more attention to the results of the lower search.
• The search results page goes beyond being a page with an inventory of results, but there are other components with it, including the fast Answers box which contains answers that come from Google directly.
There is also an information rectangle, which appears when writing an enquiry word associated with a famous thing or person, and contains information that thing.
5- The stage of visiting some results:
At this stage, the user visits a number of the results, which he believes have something to try to to with what he’s trying to find, and checks whether the content matches what he really wants or not.
The more aware and experienced the user is within the search, the greater the likelihood to browse a greater number of search results.
There is a relationship between the time a user spends visiting search results. And between the character of the search process, the character of the search word, the user’s intent and purpose from the search process on the opposite side.
6- The stage of returning again to the search results:
In the event that the user doesn’t find what he specifically wants within the search results pages he has visited, he will return again to the search results page, trying to seek out another result to satisfy his need, at now he may move to subsequent page within the search results.
7- The stage of formulating the research sentence in another way:
If the user gets what he wants, then the search process has ended. If he’s not completely satisfied, he will attempt to use other research words, or do a reformulation of his research sentence in differently .
And this stage could also be repeated quite once, until the user finds a page or webpages that make him feel satisfied and fulfill his need.
Types of searches performed by a user of search engines:
1- Research operations that the aim of moving to a selected site (Go Queries):
In this case, the user types the name of the location they need to go to, directly into the program.
Most Internet users don’t type the name they need to travel to within the browser.
Instead, they only write the name of the location, albeit inaccurately, confident that the program knows alright the way they need to travel. Example of Go Queries: YouTube.
2- Research operations that the aim of data is (Know Queries):
This type of research process is for the aim of obtaining specific information, or a selected concept the user wants to understand.
3- Do Queries:
These searches are the foremost expensive because the user wants to try to do a particular thing, such as: buying a product or subscribing to a service.
Example of Do Querie: buy iPhone 6 Plus.
Some statistics for users of search engines:
• From 70% to 80% of program users ignore search results ads, and like natural results.
• 50% of the used research sentences contains 4 words or more.
• 21% of program users click on quite one result.
• 60% of visits attend the primary three search results, and therefore the first result only gets 18% of the visits.
• 75% of users never attend the second page of search results.
50% of program users tend to click on search results from sites or brands they already know.
• Users of search engines (Google specifically) are constantly growing from year to year.