Drawbacks And Advantages Of Email Marketing (11 PERFECT INFORMATION FOR YOUR JOB)

Drawbacks And Advantages Of Email Marketing
Drawbacks And Advantages Of Email Marketing
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Advantages Of Email Marketing

The concept of email marketing is straightforward. you employ email to market products or services. additionally, email marketing may be a digital marketing strategy for developing relations with current customers, and for reaching bent potential ones. Advantages Of Email Marketing

How Effective Is Email Marketing?

According to a 2018 Statista report, there have been 3.7 billion email users in 2017. this is often estimated to grow to 4.3 billion in 2022. In other words, marketing by email has the potential to succeed in half the world’s population. Advantages Of Email Marketing

Some might imagine that email marketing is ancient compared to more modern marketing methods like SEO and social media marketing. However, it is expected that 333 billion daily emails will be sent/received by 2020. Moreover, for each $1 spent on email marketing, a mean return of $32 is often expected, states the UK’s Data and Marketing Association 2018 marketer email tracker report.

Who Uses Email Marketing?

Most companies, in one form or another, use email marketing, just because it helps grow business. especially, small and midsize businesses use it as their main tool for keeping customers and acquiring new ones, 80-81% of the time. Advantages Of Email Marketing

From fundraising specialists to therapeutic spas, from pet rescuers to gym and fitness centers, from realtors to event coordinators, and for everyone else, email marketing remains to be very effective. Advantages Of Email Marketing

Email Marketing Stats And Trends

Research shows that email marketing still comes out on top in comparison to organic search, paid search, or social media in terms of keeping customers and getting new ones. during a 2017 benchmark by GetResponse.com, the typical open rate of a welcome email is 82%, a really high rate, and an excellent opportunity.

Still, people became more cautious in opening emails for security concerns, which can affect email marketing. Advantages Of Email Marketing

Advantages Of Email Marketing

Here are a number of the benefits email marketing can bring back your business:

  1. Brand awareness
    If you’re consistent in your email marketing efforts, also as its design, tone, and content, your audience can start recognizing your brand. they will commit it to memory and even differentiate it from other brands.
    When your brand is already recognizable and memorable, people can feel a reference to it and commit it to memory once they are already deciding to get.
  2. Industry expertise
    With email marketing, you’ll easily share industry information with an excellent number of audiences during a short amount of your time. this is often how to determine and promote yourself as an ideal leader in your specific business domain. A business that’s considered an industry expert automatically gets high brand credibility and reputation. It becomes a reliable source of data, products, or services that are recognized to be effective solutions.
  3. Quick and cost-effective
    It doesn’t take much time and resources to perform email marketing, as compared to other marketing strategies and campaigns. Email is relatively cheaper than paying ads. Auto-responder software is often around $15 per month, and a few basic ones are even offered for free of charge. In the UK, the typical cost is often about 50 pounds per month for a little business. And sending emails can take only seconds, which gets on to the audience. Furthermore, you’ll schedule what to send, to whom, and by when.
  4. Regularly checked by the audience
    Email marketing is an efficient thanks to staying in touch together with your customers. About 2 out of three persons will check their email account several times each day. Therefore, you’ll make certain that your audience will see your email in their inbox within each day. there’s even a greater chance it’ll be opened and skim by recipients with their mobile phones as soon as they receive a notification.
  5. Traceability and reporting
    Most email management and auto-responder software accompany tracking and reporting functions. So, you’ll get statistics also as an insight into how successful your campaign was. a number of the info you’ll analyze is that the number of emails sent successfully, what percentage were opened, what percentage clicked, and the way many led to sales, among others. Furthermore, you’ll get valuable information on your market to understand who are the audience that responds to you. As a result, you’ll even refine and improve your brand identity to closely match your audience.

Disadvantages Of Email Marketing

Along with the benefits come disadvantages, and here are a number of them:

  1. Stiff Competition
    With just email marketing, it is often difficult to face out from the competition. most likely, they’re also doing their own email marketing. So, your email gets to compete with other emails from the legit competition, also like spam and junk emails. people that don’t use spam filters or segregate emails may likely just never open commercial emails in the least.
  2. Delivery Issues
    Over time, a number of the e-mail addresses in your list may get inactive. you’ll be sending emails to nobody. Unmaintained inboxes get filled up, and it’ll reject any new mail sent thereto. And for those that use spam filters, your email subject may appear to be spammy and obtain caught, never to be seen by the recipient.
  3. Design Problems
    Today, people are using multiple devices with varying screen sizes. you ought to take care to style your email such it’ll appear readable regardless of what device or screen size is getting used. Emails with images can cause inconsistency with smaller screens. they’ll even be bigger in size, and thus slower to download. On the opposite hand, some may find text-only emails as monotonous and dull.
  4. list build-up
    If you’re new email marketing, you’ll not have a list yet. Building an inventory means getting subscribers, which takes time. you’ll need to found out your website, create signup forms, and attract enough visitors who may check-in. Time and resources are needed to create up your email address database. Advantages Of Email Marketing.
  1. Resources and skills
    Email marketing is often effective, but it’s to be done right. it’s easier if you’ve got experience and expertise in your industry and market. If this is often not the case, then you would possibly need to outsource email marketing so as to possess the proper list, design, copy, or content. it’s also essential to possess basic knowledge of the legal aspects like privacy laws, data protection regulations, and other information also as security regulations.


While email marketing statistics are impressive compared to other digital marketing methods, it’s important to recollect that it’s still one option among many to create brand awareness, to stay existing customers, and to accumulate potential ones. Knowing the pros and cons can assist you to make an informed decision on how you’ll cash in of email marketing while avoiding the potential pitfalls that accompany it. Advantages Of Email Marketing.

Advantages Of Email Marketing Advantages Of Email Marketing

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