Digital marketing channels
(Your Ultimate Guide 2020) 2
Note: Digital marketing channels are related to each other, and some channels find them interconnected and connected with other channels, so do not feel confused when you find it. Here are the basics of digital marketing for each of the previous channels separately:
First, the basics of digital marketing for creating a brand website:
The website is the interface of the brand or commercial activity, and the content, organization, and color of the site and its design play a big role in shaping the mental image of the brand among the public, so the site must reflect the personality and identity of the brand. Here are the basics to consider when creating a website for any business:
Design a responsive website:
Your site must be responsive and easy to use for them. Of course, we all know how important it is to quickly respond to visitors, so we all have experience with heavy-duty and poorly designed websites, which can be difficult to get to where we want. The design of the site is very impressive as 48% of online visitors decide the credibility of the business based on the website design, 53% of users click on the back button if the website does not show any result within 3 seconds.
The website must be compatible with search engine spiders:
This includes the site is free of corrupt codes and does not contain many flash files that search engine spiders do not understand well, and there must also be a link between the pages of the site.
All this is called Technical SEO, Which is an aspect of SEO (SEO).
It is worth noting here that SEO or SEO (SEO) It represents an independent marketing channel, which we will discuss in detail later.
The website must be compatible with the mobile:
Most users visit websites through their smartphones.
The website must be secure:
So that is your website HTTPS instead of HTTP, The user has now become more aware of the importance of secure sites, in addition to the fact that secure sites have a role in ranking the site in search.
The website should be easy to explore:
The website should be organized in a way that enables users to easily explore its contents, with tags on each webpage so that users can find what they need. At the basic level, the trademark site must contain the following pages:
- A page about us or who we are
- Contact Information
- Terms And Conditions Page
Second: Basics of Digital Marketing for Search Engine Optimization (SEO)
According to Hubspot81% of buyers perform online searches before making purchases, and when a customer searches for a specific product or service, Google provides the answer.
In order to find your site among the millions of sites, you must improve the search engines for your site, then What do we mean by the process of SEO?
SEO is simply the process by which a website is optimized for search engine pages In a freeway, To guarantee SEO You get your website to appear at the top of search results when a certain person searches words related to your site.
How it works SEO?
Google search engine crawls and other search engines like Yahoo And other search engines to pages on the web and indexed and classified as the largest library in the universe. And when you search for something on the Internet, as if you are applying for the library, then Google uses machine learning and Artificial intelligence Decode the search term and produce webpages with the information you’re looking for. There are more than 200 references or factors that Google uses to determine the topic of the page and show results according to a specific arrangement, including:
- Safe sites HTTPS Versus insecure sites HTTP.
- Mobile-friendly websites.
- Quality of webpage content.
- The length of the content of the web page.
- Page Speed.
- High-quality backlinks.
- Improved images.
- User experience UX
How can I improve search engines?
How is the process performed SEO?
There are a set of steps that you can follow to improve your website’s SEO:
Find the right keywords: Select keywords that express what you offer. key words Your target is the words your site should appear when an Internet user types it into their search engines. For example, if your site represents a company that sells home appliances … Then you have to target words like these (home appliances, 10-foot refrigerator, smart TV, 7 kg washing machine … etc.).
Use addresses URLoccasion
One of the best ways to improve search engines is to incorporate keywords into a title URL for your website. Use keywords in the titles of your web pages When you open a web browser and type a search word, the text in blue that you see in each result is the title of the web page, these addresses appear in search engines, When the user clicks it, it is taken to the landing webpage. One of the basics of digital marketing to increase the relevancy of your site on search engines is the inclusion of keywords in the title, so that title words are not cut in search results. Keep the title in the range of 56 to 70 characters.
Metadata about your site’s pages
Use keywords in meta descriptions …
What are meta descriptions?
These are the following line descriptions for the title (two-line to three-line) that you see when you search for something on Google. It is a brief description of the content of the webpage, you are allowed a maximum of 155 characters to describe the webpage, and at least one keyword is recommended for meta descriptions.
Use of keywords in web page content
Search engines use keywords (keywords) to determine the relevance of the webpage, use your important keywords in every part of the content you post on your website, but beware of stacking keywords to the point that they appear to be fake.