7-Technical SEO (Increase the strengths of your site)
This is the seventh lesson of SEO guide, during which we’ll talk about the foremost important technical factors associated with improving your site for search engines.
In the previous two lessons we covered:
One of them has the interior SEO (what you’ve got to try to inside the page to enhance it for search engines and visitors together).
In the end, we covered the external SEO (what you’ve got to try outside the location to enhance it for search engines).
Today we’ll mention the technical aspect of SEO (what you want to do inside or outside your site so as to:
1-Improve his performance and lift his efficiency.
2-Make it better suited to crawl by program spiders.
3- Raising its security level.
4-Solve technical and technical problems.
5-Make him user friendly and more ready to please him.
The most important technical SEO factors:
a- Choose an honest hosting company:
The decision to settle on a hosting company is one of the foremost important decisions that affect your site all the time. you’ve got to settle on reliable and safe hosting, and it’s an honest support service.
b- Make your site HTTPS:
HTTP: stands for HyperText Transfer Protocol, meaning hypertext transfer protocol. it’s the protocol that permits data transmission between the server and therefore the browser.
The letter S at the top of HTTPS is an abbreviation of Secure. It means the info transmission between the server and therefore the browser is in safe or encrypted mode, and no third party is allowed to access this data.
Google‘s program highly recommends https for each website, and this is often one of the important basics every site should consider.
To make your site https you would like to get a certificate called SSL certificate. you’ll pip out and set it through the hosting company with ease.
c- Subscribe Webmaster Tools:
The large search engines, led by Google and Bing, have tools for webmasters called Webmaster tools.
These tools are extremely important to you as an internet site owner, they provide you an understanding of how search engines crawl your site, they also tell you about the issues in your site if they exist, and provides you a great many other important features.
They function tools for connecting your site and search engines.
One of the foremost important and famous of those tools is, in fact, the Google Search Console tool.
This tool gives you a great many advantages, the foremost important of which are:
• Knowledge of crawl errors
Ie pages that Google spiders tried to access but found something wrong that prevented it from doing so.
• Add a sitemap
It will be fully explained during a separate point.
• Notify you just in case of a security problem together with your site.
• Request a crawl for brand spanking new pages created on your site.
It is worth noting here that Google has many free tools for website owners aside from this service. These services cover almost everything you would like as an internet site owner.
Also, the Bing program has many great and useful tools for each website owner.
d- Good Structure for Linkanure:
Links are one of the foremost important elements of each website. Links are the paths through which program spiders can crawl your site, and that they are the paths that visitors use to succeed in your site and navigate between its pages.
Your site links should be easy to know, not overly lengthy, and haven’t any meaningless symbols and numbers.
Use the (-) sign to separate words when needed, and this symbol (_) or space isn’t preferred. it’s important that the link for every page contains the target keyword.
Each webpage on your site must contain a singular link and is totally different from the remainder of the pages. There must be a minimum of one text link on the location for every page on other pages.
f- Make a sitemap.xml file :
A sitemap file. This file is meant to contain all the links on your site. and a few data associated with these links, like the rate of change and importance.
This file is extremely important for program spiders because it helps program spiders crawl the location correctly.
In short, the importance of this film stems from its name, because it may be a map of the links on your site.
After creating the sitemap file, you want to add it in Webmaster Tools in Google and Bing.
g- Create rebots.txt file:
This file is additionally extremely important in influencing the efficiency of the crawl process. But you want to handle it with care, and it’s best to possess a specialist set it up for your site. This file enables you to inform search engine links that you simply don’t want to crawl or index them.
The advantage of this file is that it saves you time to crawl, by preventing spiders from crawling unimportant pages.
The file download page for users is an example of these pages. Or the thank-you page after entering the e-mail and making a subscription. There are many samples of other pages that site owners don’t want to index, especially large sites.
h-Make your site a lover to all or any screen sizes:
I think this point is clear and intuitive even for beginners. Internet users are now browsing online on smart mobile devices. the utilization of the web through smart mobile devices is additionally booming and growing year after year.
You have to form your site ready for this sort of visitor. To implement this, there’s quite one option. From these options, make a separate version for the location for mobile users.
Another easiest option from my point of view is making a smart design that responds to all or any sizes of Responsive Design.
j-Working to enhance the User Experience:
Search engines, on top of which Google places special importance on how satisfied the user is together with your site, the more the user is satisfied together with your site, the more search engines give more confidence to the present site. But what does the concept mean to enhance the visitor’s experience?
Visitor Experience or User Experience: A term that has all the weather on your site that affect how satisfied your website visitors are.
Which you ought to consider since your website was first created.
Among the foremost important element that provides a good experience to visitors about your site are the following:
Good design for your website:
This includes colors used, font size, logo shape, and everything associated with what’s visible to the user. Here you’ve got to settle on a simple design for your site that doesn’t contain many crowded colors. And an easy-to-read font size and font type.
Helping the visitor to simply navigate:
You must work to realize an honest level of simple movement for the user between the pages of your site, this includes the utilization of lists that contain important links to your site.
It also includes the utilization of the “related articles” feature, which is placed at the top of the article and contains an inventory of a gaggle of selected articles.
Site Download Speed:
It will be taken separately soon.
Avoid disturbing the visitor:
There are many elements which will disturb a visitor, including the overuse of ads, or the looks of pop-ups repeatedly.
As a site owner, you’ve got to imagine yourself as a visitor, and ask yourself, which elements should I modify to enhance my experience as a visitor?
Bounce Rate occurs when a visitor visits a page on your site, then leaves without moving to a different page within the location.
You can lower the bounce rate through the interior links to other related topics, and also by having the feature related topics below the article, as within the winners.
listening to the upper a part of your pages (Above the fold) in particular:
Above the fold may be a term that refers to the upper a part of a webpage, which appears after it’s loaded before Scroll is formed. This part is extremely important because it gives the primary impression to the visitor. you want to carefully choose its elements and style and make it attractive to the visitor.
k- Improve your site’s upload speed:
Speed is one of the foremost important elements that make the user satisfied or dissatisfied together with your site. Every second delay in your site loading results in a possible visitor loss. the web user loves speed and expects everything on the web.
You have to enhance the speed of your site, by choosing the proper hosting company, and cleaning the location from corrupt codes that employment to disable it.
Also, if you employ WordPress as a platform to manage your site’s content, you ought to ask the article the way to make my website faster to download.
l- Always work on solving technical problems on your site:
Your website, a bit like anything supported by technology, can make technical errors. These errors include, for example, crawl errors, which you can access through the Google Webmaster Tool.
Also, common errors are corrupt or intoxicated links, which are caused by the change of the link of 1 of the pages, and errors can also occur thanks to the update of some WordPress plug-ins or the generation of one between them, which can conflict between this and one of the opposite plugins.
Following abreast of webmaster tools, responding to visitor feedback, and checking the location yourself from time to time, will enable you to get these errors early then solve them without affecting the performance of your site with search engines.