10 Content Marketing Trends(WOW)

10 Content Marketing Trends
10 Content Marketing Trends
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Ten Content Marketing Trends That Everyone Talks About

Every year seems to bring a replacement set of selling trends, those “can’t miss” opportunities that scream out for attention. If we were to mount every trend, we’d certainly grow dizzy from exhaustion. Nevertheless, there are some trends that we’d be foolish to not recognize.

As we start the last chapter of 2017, many companies are still working through the creation of a real content marketing strategy. If that’s you, here are some hints: Native advertising continues to be the drug of abuse to success, and mobile continues to be the flavor of each month.

That said, Smart Insights reports that content marketing is that the single most vital technique for driving incremental sales in 2017. In an industry that’s all about experimentation, some key trends stand out.
Here are 10 content marketing trends that everybody is talking about.

Brands Will Still Invest In Original Content

Recently, it became general knowledge that tech giant Apple is getting to invest $1 billion in original content. Though some gossip states that Apple is making this move to require on Netflix.

We believe there’s more on Apple’s mind than video streaming. As competition during this space heats up, brands got to stay relevant. Unique and valuable software can help companies increase their audience and delight existing customers.

Google is additionally purchasing original content from media companies and makes to fill in content gaps, while Facebook is investing huge amounts of capital on the original video. to not be outlined.

Online shopping giant Amazon will perhaps be the most important investor of all. Though the results remain to be seen, one thing is for sure: content marketing is taking the spotlight.
Content Marketing Trends

Transparency Will Reign King (Or Queen)

Consumers are getting increasingly desensitized. we would like — and sometimes expect — companies to be transparent, authentic, and dedicated to giving back. in any case, is claimed and done.

However, many consumers are reporting frustration with brand advertising, environmental claims, charitable contributions, and company support for various causes.

Though such efforts are successful for a few brands, this sort of promotion is increasingly being perceived as desperate or dishonest.

Moving forward, brands got to specialize in transparency and disclosure to shut this gap the maximum amount as possible. Enter: Influencer Marketing.

Yet, working with influencers are often sticky. The Federal Trade Commission continues to require measures to guard consumers against companies that aren’t transparent enough, including work with influencers.

Take what happened with Machinima. In 2015, the FTC slapped Machinima, a YouTube gaming network, with a warning for not disclosing paid endorsements to YouTube influencers.

And this is often faraway from the sole instance. a fast Google search shows that a scarcity of disclosure and transparency has caused trouble for several brands.

To create (and maintain) the trust of your audience, the subsequent phase of influencer marketing and branded content must make sure that each piece of content created is transparent.
Content Marketing Trends

Content Marketing Budgets Will Still Increase

Across the world, companies are spending huge amounts of cash on content marketing. What is great news for content marketers also presents challenges for businesses with limited staff.

This is often propelling the likelihood that companies address freelance writers et al. who can produce content for a price.
Content Marketing Trends

Content Marketing Duties Still Overlap

Often, it’s difficult to work out exactly who is responsible for the content within a corporation.

Smoke and public leadership in another landscape and in the American region. PR and communications may have separate content creators, social media managers, and other writers that aren’t integrated with the official content team, leaving nobody really responsible. Such disarray can cause a really disjointed content strategy.

Content Marketing Trends

The Internet Of Things Will Bring Content To The Screen

Customers are not any longer limited to the screen within the way that they view content. Although different content formats have long been available, the IoT has made it so content is interwoven into our lives in fresh ways.

Consider how we currently interact with technology, like Apple’s Siri. When users speak, Siri responds with call-and-response content wherever and whenever they have it. Alexa, Amazon‘s voice service, is becoming a digital doorway to content also.

Many organizations already use Alexa to share content with their audience beyond a laptop, tablet, or telephone screen.

As an example, the American Heart Association uses Alexa to supply details about performing CPR, including step-by-step information on the way to perform the method in an emergency situation.

This content is further embellished with information about warning signs of a stroke and attack.
With IoT, most content is becoming digital.

Beacon-based proximity marketing, sensors, device pairing, and other features inaugurate the chance for marketers to take a position in endless sorts of content interaction.

This sort of highly targeted content can assist you to reach your audience at the proper place and at the proper time.
Content Marketing Trends

Pre-Recorded Video Is So… Yesterday

It isn’t exactly time to write down the obituary for pre-recorded video, yet it’s being overshadowed by live video. consistent with Buffer, 80 percent of selling respondents to a 2016 survey want to make more video content, with 42 percent specifying live video as their preference.

While live video really exploded in 2017, we predict that it will become even more mainstream in 2020. consistent with Facebook, users spend 3 times longer watching live videos than videos that are pre-recorded.

Moreover, there are lots of people on 10 committees who distribute the video en Vivo.

If you confirm Livestream, it’s 80 or more users with all the bonuses listed or live video in place of a blog post. This presents modern-day marketing specialists with a singular chance to mount the live video bandwagon before competitors do.
Content Marketing Trends

Blurred Lines

If you check out how content has changed over the past decade, you’ll notice that it’s evolved outside of its original “container” of owned media.

As social media expands, also because of the ways we interact with and have interaction audiences, the lines between owned, earned, and paid to begin to blur in order that they’re almost indiscernible from each other. Content can not be confined to those silos.

With the whole buyer’s journey in mind, the content shifts to require the shape of all three approaches.

This underscores the importance of every form working seamlessly together to support a company’s growth strategy. meaning you want to adjust your internal and external teams to handle content development, deployment, and promotion.
Content Marketing Trends

Strategic Documentation

Ask a marketing specialist about the effectiveness of content marketing, and likelihood is that he or she is going to be ready to pinpoint what makes the cogs turn effectively. That’s because companies are getting laser-focused on developing thoughtful content marketing strategies.

A documented content marketing strategy in 2015 had only 32 percent of marketers. the subsequent year, this grew to 37 percent.

This year, however, the amount has ballooned to overflow 40 percent.

Our prediction for 2018, then, is that developing an efficient, efficient strategy is going to be employment expectation.

To remain competitive within the upcoming year, what strategies will you include? you’ll want to think about more targeted content, expanded content, more efficient content creation, or other elements that will assist you to foster greater growth.

Interactive Visual Content

We all know that live video is engaging and responsive, yet there’s another sort of visual content that permits you to craft a completely different experience for your audience.

Virtual Reality

VR offers new opportunities for content marketing, also as customer engagement. Shopify, for instance, has taken this to heart and developed a VR app that permits internet buyers to customize clothing from the comfort of home.

International Data Corporation reports that supported sales and forecast models, revenue for augmented reality will grow from just over $5 billion in 2016 to quite $160 billion by 2020.

Revenue forecasts from Digi-Capital are equally optimistic, reporting an estimated growth to $108 billion by 2021.
While the prospect of computer games could seem daunting, it’ll likely be worthwhile for anyone willing to offer it a go.

Forbes Global shows that up to 30 percent of consumer-facing brands will experiment with computer game marketing by the top of this year.

Keep in mind that it is not solely for consumer advertising and marketing, however. Consider what the California Warriors did once they wanted to recruit Kevin Durant to the team roster.

Using content marketing in VR, they immersed him within the “Warrior’s Experience,” thereby placing him courtside at Oracle Arena also as within the thick of talks with coach Steve Kerr within the room.

Distribution, Distribution, Distribution

While most marketers recognize how instrumental content is for companies now, what still remains uncertain is that the means of which content is distributed.

And though there are countless other blogs, newsletters, and email campaigns out there, the sure way you will have your message heard above the remainder is thru optimum content distribution.

If you would like the eye of the two .789 billion active social media users, you would like to adopt a strategic distribution plan. Smart brands are getting to make investments in not only acquiring content but in distributing it strategically through multi-channel approaches as 2018 unrolls.

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